Spreading the word of Sins

ironclad should build broadcast centers to spread the culture of SINS.

@Dauntless- no, not broadcast centers (that's the TEC). They must build Advent Temples of Communion. hehehehehe.

I think it would benefit from viral marketing.  Perhaps they could hire somone to infiltrate other 4x and RTS game discussion forum communities and then advertise for Sins without looking like an artificial schill.

At this point, word of mouth is probably their most efficient option.  TV marketing is expensive in ungodly ways, and you have a very specific target market.  Viral marketing is difficult to pull off correctly, since it relies on saturating the infosphere with hints designed to capture someone's attention, but can backfire if they say, "WTF is this?"

Also, marketing tends to work BEFORE a game is released.  Since the game is kinda past tense, they have to rely on reviews and word of mouth.  So talk about it!  At work, on other game forums, etc.  Show your friends.  Hook them!  Admittedly, my friends tend to be rather too focused on less sophisticated games to really appreciate Sins, but I've tlaked to a few people who responded positively.  I'm afraid that's as viral as it gets for Sins: talk to a lot of people and tell THEM to talk to people.  Eventually, it'll fan out.

This was a genre-blending niche game that suprised everyone by being such a big success.  It is understandable that there wasn't a huge marketing push leading up to release.  I'd imagine Sins of a Solar Empire 2 (when and if) would get a bigger marketing push. 

Trinity must be creating quite a few new Stardock customers seeing as most of the Stardock strategy titles are at the top of their sales for this week.

I don't think conventional marketing, aside form maybe an add in a magazine (those are somewhat affordable) are viable.  Viral marketing is where they could make a killing, but the thing is to do that they need something to draw attention and spread word of mouth about them, and that's hard to do.

Actually marketing the game isn't really that hard, all you have to do is to sit in a study room of any university/college, play Sins, and someone is bound to ask you what game you are playing.

Word of mouth being spread around college campuses would help, but it would be expensive to hire "viral marketers" at every college and university.  Maybe cheap ads placed in campus newspapers, perhaps advertising some sort of a touranment to be held in the future (for after people have bought the game and gotten up to speed on it).

I would think that the word of mouth could get more people to play, but not really on a very large scale unless everyone does it, and marketing is very expensive I know, but there isnt really any aparent ways to do it unless Sins was band new, but its not, unless they commercialized Trinity, I believe the best would be making tons of websites describing Sins and/or lots of vids on youtube! lol

On the subject of Viral Marketing, Ironclad could release a bunch of "join the unity" cult-like propaganda movies, without really explaining what the hell the "unity" is, I think that'd be more effective than say using TEC recruitement videos, cause that'd probably be very obvious it's about a game (how many games don't have militarized humans in space?), seeing as the Advent are all freaky weirdos