Intel wants to Charge Customers Additional Fees to 'Unlock' Processor features.
from 
Elemental Forums
Elemental Forums
This new idea is more akin to video games that let you "download" extra weapons and features, when those features were on the disc all along. Still, it's an intriguing business model, and before you unleash your rage in comments, you should know that Intel's just testing it out on this low-end processor in a few select markets for now.
End of quote
Caught this article here. Apparently, a particular interpretation of the DMCA makes this legal. This, in my opinion, is the DLC slipery slope that we're now on. I've bought the Processor - I paid for it legally - I gave them my hard earnt money for the item in the box. If it has "additional features" that are already in the damn thing, which means the company already paid for them and as such is included in the boxed manufacturing mark-up price, why are they locked at all? Raping your customers appears to be catching on.
I'd like to personally thank Paid Downloadable Content for this development. Why not have TV's that include 'clearer picture tech' unlockable for an additional $100.00, or Cars that have better brakes that can be activated for a mere $150.00 additional, and Movies at the Cinema that can be viewed in glorious Widescreen - granting nearly a full 2 thirds of additional film! - for a mere $10.00 more.
Stardock Forums