Things that would probably make sense as DLC:
- Monsters pack
- NPCs / Heroes pack
- Items pack (Including the combo artifacts mentioned)
- Quests pack
- Random events pack
- Complex scenarios (in the style of HoMM)
- Stamps/ wildlands pack
A DLC could combine two or more of those items.
Things that would probably be bad received as DLC (those belong more to an expansion):
- New factions
- New city buildings
- New techs
- New skills/abilities.
- New resources
Summarizing, anything that adds deep and variety to the game is welcomed, while anything that makes the game feel "incomplete" without the DLC would be bad.