Your article seems to say that it's a BAD THING for women to strive to take better care of themselves by keeping up on fitness, dressing with style, and putting on some make up. It's like saying there's something wrong with people who drive a Ferrari, because it's unrealistic that most people will ever own one.
On the contrary. As Joy says in "The Fat Rant", "If you exercise and eat right, and you still aren't skinny, then you're life isn't over." (paraphrased) My point is that we should not be killing ourselves to achieve something that isn't real anyway. Why not let real women do the advertising? I realize that they want everyone to say, "Ooo! She's wearing Old Navy and she's pretty, so if I wear Old Navy, I'll be pretty too!" but deep down, I think we all realize that wearing Old Navy, Gap, Cover Girl, or any other product will not make us pretty, at least not the way the air brushed model looks.
I think it's more like having every person in movies, tv, advertisements and the music industry driving Ferraris in every shot, as though that were the only symbol that someone is successful. Success means more than driving a Ferrari, just as beauty is more than glow-in-the-dark white teeth, big boobs and a tiny waist.
To Everyone else: glad you liked it.