Uvah are you booting your VM directly from your Win 10 ISO file? When you click run you will see Devices in the VM commands at top click that and point it to your ISO download file.
Then when the WIN 10 setup runs chose the second option custom which installs Win 10 as if it is a new PC. That works.
DO NOT choose the top option in the Win 10 setup even though its recommended.
I also told the VM that the OS was WIN 8.1 64bit when I initialized it even the I have Win Home Premium 7 64 installed on my PC.
Don't try Win 10 32 bit. If you can run 64 bit do that.
Again when making your VM set your OS as Win 8.1 64