They screwed up the launch so the game never achieved critical mass.
Its a shame, the Stardock games are some of my all time favorites, Sins, GC2, Politics Machine and Demigod, but they have a habit of bungling the launches, I pre-ordered elemental out of admiration for this company, but never got into it due to bungled launch.
After that the community was so hostile to new players the community never grew. New players get the game, sit in a lobby for 25 minutes, then get kicked without a word often enough.