This post does explain what is happening/what will happen: http://forums.demigodthegame.com/367601. The smartest conclusion for many that simply want to play the game is to get a new account. You can't play a game with your friends if you are good generaly speaking. Even pugging, where does the highest ranked guy go to balance things out. You can mitigate all of this rubbish with a new account, at least for a time. I personally could care less who I'm playing against, so long as I get to play and don't have to deal with the whining of a petulant child.
Edit - I can just see it now... instead of crying PREMADE, the latest trend will be NEW ACCOUNT GUY or NEW PROFILE or SMURF. Glad to see that there really isn't much of a way to elevate things here anymore.