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Stardock Customer Report-2008, page 5
Impulse doesn’t care whether the program is free or commercial, the idea is that the individual user has certain programs that are associated with him or her.
But it does care if you pirate games (I purchase my games, thanks). That is problematic because pirates have often drastically improved gamers' gaming experience by creating cracks and freely distributing full games.
Creating cracks are often beneficial because they circumvent DRM, such as SecuROM/Starforce/etc. Many DRM measures often negatively affect user hardware/software (costing undue amounts of money and patience) while offering no tangible benefits, whereas cracks remove these restrictions. Also, DRM often makes it harder for the original companies to update/fix their games--recently Ubisoft stole a No-CD crack from pirates in order to fix Tom Clancy's Rainbow Six Vegas 2. Thus, piracy has resulted in much greater gamer satisfaction (the vast majority of these gamers are actually customers).
http://www.theregister.co.uk/2008/07/18/ubisoft_pirates_fix_from_pirates/
The free distribution of full games actually improves customer awareness and results in more intelligent purchase decisions. When people legitimately purchase games that they want to try, only to realize that the game is bad (many games fall into this category), then they've wasted $30-50-whatever on a game that they don't want. Pirates offer a better alternative--you can play a full game for free as long as you want. Considering that many gamers (including many pirates) continue to purchase many of their games despite piracy (many times even after pirating it), the real affect that piracy has is improving customer awareness which results in more informed/intelligent purchase decisions.
A note—in your article “Piracy & PC Gaming”, you stated that blaming piracy and shackling customers with DRM/copy protection wasn't the right way to conduct business, and thus you wouldn't. You should honour those commitments.
Stardock Customer Report-2008, page 5
The concept is to improve the customer experience with Windows software such that when a user purchases a program, that program is theirs forever. ... Instead, software licenses become an asset of the customer.
Nice doublespeak.
Stardock Customer Report-2008, page 5
The aim of Impulse is to help return to some semblance of balance where software isn’t about restricting what users can do with it but rather maximizing what a user can do with it.
But Impulse does restrict what users can do, by definition. You can only get updates/other "exclusive deals" through Impulse, which has many "locked-in" features such as an unremovable store and the fact that games that are purchased on Impulse have to stay on Impulse.
Stardock Customer Report-2008, page 5
In an Impulse-driven world, someone who purchases a brand-new PC will be able to download Impulse (assuming it didn’t come with the PC) ...
When designing Impulse, our philosophy has been to keep the system vendor neutral.
Considering that you possibly suggested that Impulse should come packaged with a PC, I'm not sure how committed to vendor neutrality you are. More realistically, the "vendor neutral" talk is merely a public-relations save attempt.
Stardock Customer Report-2008, page 5
A developer who uses Impulse Reactor (the platform), for example, can make use of the capabilities of Impulse without having to distribute the Impulse client.
This is interesting--could you describe this in more detail? I assume there's a Catch-22 somewhere in the idea, but you haven't described it very much yet.
Stardock Customer Report-2008, page 5
Impulse’s objective isn’t to beat the competition. Its goal is simply to ensure that one vendor doesn’t become a monopoly in digital distribution.
Sounds nice, although considering Impulse's market penetration is extremely small this is more realistically another public-relations move. As you said earlier in that G4TV "Gamers Bill of Rights" advert, your job is to maximize profit. Thus, it isn't a far-cry to assume that you WOULDN'T oppose a monopoly if you owned it.
Stardock Customer Report-2008, page 12
Sins, unlike Galactic Civilizations II, doesn’t even have activation on updates.
Possibly true, but still ironic considering Stardock's earlier and possibly current position about activation on updates. (quoting Kryo, although I think Frogboy reaffirmed Kryo's statements somewhere)
https://forums.sinsofasolarempire.com/316556/page/6/#1786092
https://forums.sinsofasolarempire.com/316556/page/6/#1786153
Stardock Customer Report-2008, page 14
Stardock’s position isn’t anti-DRM or anti-copy protection...
Put that up on your front page and be honest about it, stop pretending to be anti-DRM or anti-copy protection.
Stardock Customer Report-2008, page 14
There are customers who will accept nothing less than publishers acquiescing to a quasi-honor system for purchasing software. That doesn’t work.
It seemed to work for SoaSE, if I recall correctly. What was it, over 500,000 copies at $40-50 apiece?
Stardock Customer Report-2008, page 15
For our games, we will continue the policy of releasing our retail games without any copy protection or DRM on the disc. However, we will require customers who want updates to download them from us...
Nice bait & switch technique, eh? I've written other posts discussing how you've done that for other games also.
https://forums.sinsofasolarempire.com/316556/page/4/#1785134
Note, for those who want to be technical--a "bait & switch" technique generally refers to false advertising regarding prices and substitute goods, but products/economics have evolved in the past 20 years and the basic idea behind the technique (baiting and cheating your customers) is still present. Hence why I used the term.
Stardock Customer Report-2008, page 17
10. Gamers shall have the right to sell or transfer the ownership of a physical copy of a game they own to another person.
Surprisingly, a progressive move. Although this should be taken with some medicine, seeing as how you want to move the vast majority of your business to a digital distribution model (aka no physical copies). In other words, you're trying to seem progressive and reform a business model which you're leaving anyway. Also considering that gamers can sell their games without publisher intervention ANYWAY, it's not a real reform at all. Rather, it's another stab at a public-relations save.
As a note, your "Gamers Bill of Rights" seems to be continuously evolving into a much more ambiguous direction. Just check out the wording of the "interim" on page 16.
Stardock Customer Report-2008, page 31
What is your overall opinion of Stardock?
(despite receiving this spammy email asking your opinions?)
· 91% Very positive or somewhat positive
· 7% neutral
· 2% somewhat negative to very negative
Remember, the surveys that you conducted are not a completely accurate demographic, especially regarding this question. If you email registered users of Stardock products a survey and they actually take the time to complete it, chances are they are already supportive of your company. Likewise, the vast majority of people on this forum will feel the same way. Just remember that your survey, just like this forum, will contain a disproportionately high percentage of "yes-men".
Frogboy, honesty is a virtue that you haven't exercised much regarding these issues. It's about time you did. Your customer report is a good start, but the only way that you can cure customer vehemence regarding DRM, Impulse, customer “lock-in” schemes, and many other issues is to fix the relationship between your business and us (your customers).
Put customers first, be honest, and don't let money be your God--product quality and customer satisfaction should be your highest goals, and as SoaSE proved, success will follow.
Reminding you that you can still do the right thing,
Venym
p.s. Banning dissent and drowning your boards with promotional adverts won't fix the problem either. Writing large amounts of political, face-saving trash is a waste of everybody's time—your time to write it and our time to respond to it.