I think things we'll see later are:
1. Generals Heroes, and how their playstyle meshes with Assasins. Has anyone here played the WC3 map "Super Summoners"? That duality exists there, albeit in a broken and imbalanced form.
2. Different maps, gameplay modes. Take the underlying concept of DoTA (Heroes that level, creeps) and apply it to free-for-alls, capture-the-flags, etc. Probably not the latter, but you get the general idea.
3. Better engine, pathfinding, AI, etc. This game is newer, and can do newer things with the meta stuff like server finding, clans, UI, backends, etc.
4. They've probably got some other tricks up their sleeves. We know GPG, and we know what they can do.